Unique Marketing Ideas for the Small Business

Author // NPR Car Talk
Posted in // Custom truck wraps, Office art, Office wall mural

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The key to successful marketing and branding is in grabbing the attention of the customer and leaving them with something to remember. Although traditional marketing methods, including TV commercial, print media, and radio broadcasting can be extremely effective, it can also be expensive and out of the price range of many small to medium sized businesses. Other, more cost effective marketing trends can be just as effective in growing business awareness. You just have to be willing to think outside the box and consider alternative marketing options.

Road side marketing
Hundreds of thousands of people drive on the countries roads every day. Many drive the same roads multiple times in one day. When something changes about their everyday route, they notice. In fact, the Outdoor Advertising Association of America (OAAA) says that more than 95% of Americans are reached by media targeting vehicle drivers and passengers. Putting an entertaining or bold message on a billboard can be a great way to increase brand awareness, specifically in a desired location.

Branded work vehicles
Many businesses provide their road employees with branded vehicles. These branded vehicles serve two purposes. The first is that they encourage trust when workers are visiting local resident?s houses. Customers do not have to question if a worker is who they really say they are. The second purpose of branded vehicles is that it is a strong form of marketing. People spend a lot of time commuting and take notice in vehicles that are different than the norm, such as a branded vehicle. Vehicle branding is an effective marketing effort that is also extremely affordable.

Vehicle branding can also be in the form of vinyl car wrapping. Vinyl car wrapping is usually a more temporary type of truck wrap designs. You can use truck wrap kits to brand your personal vehicle, and remove the vinyl car wrapping when you do not want to use your vehicle for marketing. Vinyl car wrapping generate a lot of impressions, between 30,000 and 70,000 daily.

Branded work environment
It may seem pointless at first thought to brand your office. The customers that are coming into your office are people who are already aware of the business. However, just because they are in the office does not mean that the visit is memorable enough for them. Wall graphics and office branding is important in encouraging future visits. They should portray what the business is about, the type or product or service it sells, and provide a memorable marketing thought for current customers.

Branded office supplies
Office supplies tend to disappear frequently. You have both employees and customers accidentally leaving with things like pens, notebooks, and other office supplies. Frequent purchase of office supplies is an expected part of business ownership. When you brand these same office supplies for a minimal increase in price, you are also increasing your marketing efforts. Use those office supplies to market your business in an interesting way. As that pen gets passed from one person to another, they will remember the business name. This is one of the cheapest forms of alternative marketing.

You do not have to have a huge marketing budget to succeed in business. You just need to think smarter and know who and what you are targeting. Currently, car wraps and television ads were viewed as the two most memorable media. Yet, they have drastically differing prices. A television ad can cost thousands of dollars, while a car wrap is only a few hundred. For smaller businesses, the car wrap is generally a better purchase.

Think outside of the box when it comes to your marketing plan. Consider more cost effective ways that you can grab the attention of both current and future customers. Use things like vinyl car wrapping, branded company trucks, office marketing decorations, and branded office supplies. Whatever you do, just get your message and business message to as many people as you can!

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