May
01

Using Dealer Auto Auction Software

Author // NPR Car Talk
Posted in // Auto auction software, Openlane.com, Smartauction.com

Smartauction.com

Using online auto auction software can be a simple way to increase your reach and sales from a dealer auto auction. Whether you have been relying on attracting crowds for on site auction sales or browsing different car auction software, it makes sense to look at the various features and find the best solution for your business.

One of the key attributes of any car auction software is the functionality that allows buyers from afar to bid and purchase vehicles in your dealer auto auction. By researching the various best practices and features of online auto auction software, you can potentially increase sales and transaction sizes exponentially. Some preliminary digging into solutions should look at ease of use and the ability to scale as well.

First, you will want to be assured that whichever auction software solution you are interested in makes it easy to add or update vehicles and details, whether they are for insurance auto auctions or another way of increasing traditional sales. For example, some software packages may provide tools to add multiple vehicles at once. By batching your car info into a spreadsheet or compatible file, you will not have to manually enter every discrete detail. Related to that, fine control and editing over the auction items and features allows you to go in and edit various settings and descriptions.

Depending on your preferences, you will need to enforce proper user registration and a confirmation process when first accepting bids. The user will generally fill out the required info without issue, but the smoother the process is means you could increase the number of active bidders. In some instances, this may provide some marketing capabilities also, once your users have registered and confirmed their contact info into the system.

Finally, you want to identify your payment methods to make sure you can complete each sale. Whether you are able to pay directly through the auction site or need to send users to a partner site, creating a smooth process equates to greater sales. Related to the user interaction components, your auction software should be able to handle an appropriate number of simultaneous online bidders at a single time, and to update the status accordingly.

Regardless of which dealer auto auction software package you decide to use, make sure to build in time to adequately test the system to insure success. As you ramp up your ability to open auctions to a greater audience, your winning bids may raise as well. More like this.

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